CAMS is about addressing road safety issues in a different way as nowadays there are many awareness programs going on but the number of road accident cases keeps increasing over the year. Therefore, this is what CAMS is trying to do by approaching the problems via a different way to achieve different result.

CAMS is an initiative with Batu Kawan Industrial Park and the Penang State was approached to conduct this project as it has "A Road Safety Strategic Plan". This project will address on making the road safer for motorcycles.

This project will also address the Penang 2030 vision specifically in two of the four themes that the State has outlined, first, is to enhance the quality of life of Penangites because road safety is public safety as outlined in Theme number 1.

Then, the CAMS project is localizing the road safety initiative and it also will strengthen the civic participation among the community which is the third theme of the Penang 2030 Vision because CAMS is a community-based project for the Batu Kawan Industrial Community.
" Safer Commuting for Penang "
To promote safe community behaviours especially among motorcyclists who travel on a journey directly connected to a person's employment.
Zero Fatalities among motorcycle users who commutes to work in Batu Kawan Industrial Park.

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