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About CAMS

CAMS is about addressing road safety issues in a different way as nowadays there are many awareness programs going on but the number of road accident cases keeps increasing over the year. Therefore, this is what CAMS is trying to do by approaching the problems via a different way to achieve different result.

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CAMS is an initiative with Batu Kawan Industrial Park and the Penang State was approached to conduct this project as it has "A Road Safety Strategic Plan". This project will address on making the road safer for motorcycles.

This project will also address the Penang 2030 vision specifically in two of the four themes that the State has outlined, first, is to enhance the quality of life of Penangites because road safety is public safety as outlined in Theme number 1.

Then, the CAMS project is localizing the road safety initiative and it also will strengthen the civic participation among the community which is the third theme of the Penang 2030 Vision because CAMS is a community-based project for the Batu Kawan Industrial Community.

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CAMS GOAL , OBJECTIVE , PURPOSE AND OUTPUTS

Goal

" Safer Commuting for Penang "

Objective

To promote safe community behaviours especially among motorcyclists who travel on a journey directly connected to a person's employment. 

Project Purpose

Zero Fatalities among motorcycle users who commutes to work in Batu Kawan Industrial Park.

Project Outputs

  • Safer commuting behaviour among communities in Batu Kawan nIndustrial Park.

  • Commuting Accidents Management System - with defined road safety measures and intervention strategies.

Meet The Team

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PM Dr. Hasrina

UNIVERSITI SAINS MALAYSIA

School of Communication

  • Social Marketing

  • Communication

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Dr. Alizi

INDEPENDENT CONSULTANT

  • Traffic Psychology

  • Industrial Psychology

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PM Dr. Lilis Surienty

UNIVERSITI SAINS MALAYSIA

School of Management

  • Social and Economic Impact Analysis

  • Training Module Expert

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Voon Yin Kong

BOON SIEW HONDA

Chief Sales and Marketing Officer

  • Technical Advice

  • Networking Support

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Prof Dato' Ahmad Farhan

UNIVERSITI SAINS MALAYSIA

School of Civil Engineering

  • Transport Analysis

  • Road Safety Analysis

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